CareerBuilder Success Story: Taking Face-to-Face Meetings Online

More than 24 million unique visitors come to CareerBuilder.com each month looking for jobs and career advice. With over 2,000 employees, CareerBuilder works with employers around the globe to fill key positions at their companies. The large U.S. inside sales team, headquartered in Chicago, calls on small-to-medium businesses (SMBs) across industries.

The Problem: Presenting to Prospects Virtually

The inside sales team sells a wide range of solutions from job postings to talent intelligence to employment branding to SMB employers across the country to support their human capital needs. With aggressive goals to meet and a high-volume of transactions, sending reps to prospects’ locations is not feasible. The sales team needs to be able to conduct multiple demos a day remotely without technology getting in the way.

CareerBuilder started out with a download meeting solution, which presented challenges with long download times, a cumbersome interface and IT issues. The company sought out a better system to meet its business needs.

The Solution: A Web-Based Social Selling Platform

CareerBuilder chose CrunchConnect by SalesCrunch. Representatives saw a difference with CrunchConnect from the start.

With CrunchConnect, CareerBuilder is able to:

• Conduct demos virtually. With a personalized meeting room URL, CareerBuilder representatives easily start impromptu demos with smaller businesses that don’t always have the latest technology at their disposal.
• Monitor prospects’ interest. CrunchConnect allows sales representatives to see if prospects are paying attention during a meeting. CareerBuilder uses this feature to qualify prospects so the sales representatives make sure they’re connecting with the right decision-makers. “I like that you can tell if a prospect is focusing on your presentation or not,” one representative commented.
• Get new reps up to speed quickly. CareerBuilder hires new reps every month, and SalesCrunch trains each of these new hires individually in 15 to 20 minute sessions. This allows new reps to hit the ground running on their pitches. “The training was personalized and in-depth,” one new representative said.

“CrunchConnect smoothes out the sales process; there is no software download, no loading time, and that helps us to communicate with our clients more effectively,” An senior inside sales manager said.