TechCrunch: “SalesCrunch: Pissing Us Off Isn’t Much Of A PR Or Marketing Strategy”
Note: The complete and original post by Michael Arrington can be read in full on TechCrunch
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“Big news today with the announcement that Accel Partners and First Round Capital have money into a startup called SalesCrunch. Their products include CrunchConnect and SalesCrunch.
Sounds kinda familiar. Our sites include TechCrunch, CrunchGear, CrunchBase, MobileCrunch, etc.
A big deal? Not really. We’ve dealt with people using “Crunch” in their names before – sites like ArabCrunch, a blog about startups in the middle east that everyone thinks we own. Usually we just dismiss these people as jerks who want to leverage off our brand because it’s not crowd pleasing to exercise intellectual property rights. AOL legal may or may not have a different position on it.
My guess is that the company named themselves this because they knew we’d write a post saying how lame it is, and any press is good press. But these are serious people. Not only are Accel and First Round legitimate, top tier firms, but founder Sean Black is a former founder and exec at Trulia…..”
Read the full article on TechCrunch.